By André Archimbaud
When I first moved to suburban Dallas, Texas as a 7 year old, I had never quite seen such wide open spaces. We moved there in August of 1979 & the amount of open land was something this kid who was coming in from New Jersey had never experienced before.
I remember seeing what was then-called Josey Ranch. It was a still-functioning ranch in Carrollton, Texas that was bordered by Josey Lane & I-35. Some of the parcels of land had been sold off to developers or annexed by the city of Carrollton, but it was an honest-to-goodness ranch in the middle of the place I now called home.
We lived in a rare two-story house in Carrollton. In fact, it was so rare that most of our friends still remember us for being in the only two story house for miles around. This was before the invasion of the “McMansion,” mind you. About 100 yards to our east were train tracks that led to more open fields in 1979.
In the summer of 1981, my beloved grandparents came from New Jersey to visit for a month. By that summer, they had started building homes on that field across the tracks. I remember myself & my grandfather riding bikes over to that area & taking in the homes as they were getting built. My grandfather was a plumber at the Westinghouse plant in Bloomfield, NJ. He knew how houses were built from his apprentice days as a young plumber & to him these houses were built poorly. He also said he was stymied that in the month they were in Texas, they built nearly an entire development in that time.
To me this is the embodiment of the word “industry.” Mass manufacture of anything: homes, cars, lamps, phones, computers.
I’ve always been offended by the use of the phrase “music industry.” Art is such a personal form of expression & interpretation. To me, music is the foremost of those art forms. So, attributing a word like “industry” to art of any kind feels an affront to me.
Now, “music business” I can accept. I am long over the conflict of “art & commerce.” It’s a devil’s advocacy & necessary evil, if you will. We all need to make a living somehow & artists who choose to make art for a living do so with that delicate balance in play every day.
The word “business” also keeps things in check a bit. When you compare the thrust of the words “industry” & “business” you take different images away.
An industry is a behemoth churning & burning, stacks smoking, wheels flying, chewing up & spitting out.
A business can be a local shop whose owner you can have a one-on-one relationship with you.
The latter is what we create at Cara Entertainment Group. In recent years, terms like “bespoke” “boutique” & “curate” & many others have been thrown around to try to describe everything from hotels to clothing.
That’s how we choose to view the entertainment & media we consume & help to create.
That one-to-one relationship may not be scalable. Frankly, it’s not. But, it’s meaningful – to the audience, to the artist – and that means more than scale.
If you’re an artist who craves that deep & meaningful relationship with your audience, then join us. We can help!