About André Archimbaud

Beginning at a very young age, I was drawn to music. I remember at 4 or 5 years of age, pulling out my family’s record albums & putting them on the turntable. Slipping the massive 1970s headphones around my tiny kid head & over my ears & poring over the liner notes. Getting lost…in the music, in the artistry.

The way I consume media is largely now as it was then. I prefer to take my time with music, with art & any form of media. It simply means more to me that way. I also believe there’s a longing for that now…and we need look no further than at the resurgence of vinyl as evidence that others still want that tactile experience with their art.

I’ve been a media, marketing & advertising professional for the last 25 years. I frequently say, “I have written it, produced it, sold it or bought it” where it comes to media.

I spent the first 10 years of my career in broadcast production, after studying music production at Emerson College in Boston. I worked for The Christian Science Monitor, NPR, WNYC & CBS News through 2001.

Over the next 2 and a half years, I consulted, freelanced & began a fledgling sales career for a few top media production companies. This is the era that taught me the importance of building relationships in this world.

In 2004, I took a role back at CBS in local radio selling airtime & sponsorships for the 6 local powerhouse stations in New York City. I honed my sales & business development chops over the next 2 years. I closed several substantial new business clients in that time across a range of businesses.

In mid-2006, I began a stint at JL Media – then the nation’s number two independent media buying service – in sales & business development. I was there a little more than a year & in that time, I closed several local clients as well as a few national advertisers running media in multiple markets. Most notable in this time was the national coffee brand, Eight O’Clock Coffee, for whom I planned & executed a 10-market radio & digital campaign across the country.

In 2007, I had the opportunity to move into the wholly digital domain in working for Yahoo!. My clients were Fortune 500 brands like Liberty Mutual, Prudential, Staples & Campbell Soup. I had some successes at Yahoo!, but it was a tumultuous time for my clientele & Yahoo! itself.

In 2010, I was offered a role at ReachLocal that blended the skills I had acquired selling into local businesses at CBS & the digital skills I had picked up at Yahoo!. In short order, I was producing record results.

Throughout all of this time, I’ve always kept my ear to the ground for new & interesting music & media & it will now be my honor, privilege & obligation to help bring that to wider audiences.